Your Brand is not just your logo, you customized t-shirt or a fancy mockup,

So, what is your brand?, I like the way Jeff Bezos defines it,” your brand is what people say when you are not in the room” more like your reputation

Now the word branding is an umbrella word that encompasses:

-Brand strategy (Internal heart)

-Brand visuals (External body)

-Brand interaction (Interaction)

YOUR BRAND STARTEGY DEALS WITH YOUR:

-Purpose and mission

-Vision

-Positioning\usp

YOUR BRAND IDENTITY:

-logo system

-typography

-color palette

-imagery and illustration

-motion identity

YOUR BRAND INTERACTION:

-customer care service

-experience